You probably already know California takes privacy as seriously as it takes its Hollywood blockbusters.

But here’s the deal: to give you the best experience in our world of outdoor gear and epic survival tools, we might need to keep an eye on your clicks, scrolls, and general “online vibes.” It’s all about making your experience more awesome (we promise no creepy stuff).

So, What’s the 411?

New legislation means we need your permission to track your activity while you browse our site. We promise to use this info wisely—think fewer boring ads and more gear that’ll make you say, “I didn’t know I needed that, but I totally do!”

Please Opt in to continue using this site.